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Light Dreams

ROvasi

Light + Building Frankfurt

14. - 18. April 2002

Design concept

Stand formation for the Light and Building fair, should get its bearing from the specific clientele or compartment visitors. Architects / Designers feel at home in an aestheticaly pleasing, sensually ambient environment. They think in abstracts and symbols. The realisation of a stand with these requiments, will precipate improved communication. A reduced form of the clear, fashionable architectural styles that will characterise the target business or works, is essential to a successful stand implemention.

The tone is blue, based on the companycolour. The emotionally attractive contrast with yellow, is a clear parallel to the colour-scale of the product spectrum and creates a direct recognition and identification with it.

Utilisation of an open stand-architecture with walk though illuminated arcades, generates an open feeling of space, which invites and encourages the clientel to relax into conversation at the stand tables. The display elements of the arcade are flexible. They can be made wider or narrower and are able to contain a variable number of lighing systems.

A magical attraction for the public, is created on the stand by a 4m high meetingroom. The circular tower construction is formed from bent, half-transparent, blue-tinted synthetik plates. Internal lighting of the tower generates a spectacular focus point of light for the complete stand. The tranclucent quality of the chosen materials silhouettes the internal figures and fascilitates a feeling of mystery for the public outside. Thus the tower maintains a feeling of privacy for those customers that are in the process of finalising their purchase decisions.

The arcade display elements contain informationblackboards point mounted with acrylic glass. Here the invidual product specifications and other relevent information can be displayed.

A backlighted wall element stands containing the entire centrally organised information material. Contained at the rear of the wall element is a small private personell area including a refrigerator.

The stand concept also includes the facility for regular re-utilisation of most elements.

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